typography

What is typography?

Typography is a composition and expression such as typeface and letter arrangement of type in design. It includes contrast, repetition, alignment, and proximity. Typography is important because it can change how the person takes a message and how easy it is for them to read. There are 5 main types of fonts, serif, sans serif, monospaced, script/handwritten, and novelty. Serif fonts have feet/hands on them, sans serif are like serif fonts but they lack the feet/hands, monospaced's letters have equal width, script/handwritten looks like they were written by someone, and novelty are fonts that have "special effects". This is where the phrase "Each font has personality and a purpose" comes in. For example, handwritten fonts would feel for old/handmade and would not be suitable for business logos(You would probably use Serif or Sans Serif). Below are two examples of typography.

Typeface comparison

In this project we had to find a font for each 5 types of font(Serif, Sans Serif, Monospaced, Handwritten/Script, and Novelty). To do this we went on Gravit to find fonts for each type that were from the system. The we used the C.R.A.P. design principals to create the project below.

Word portraits

For word portraits, we had to choose 10 fonts and write two words for each font, one that matches the font and the other that doesn't. For example, I wrote Earl Gray for the font that matches and Lego for the one that doesn't for a handwritten font. When we chose all the fonts and words we used the C.R.A.P. design principals to finish the project.